Southwest Airlines
Activation Branding . Illustration
About
Over the 2 years I worked at AMP Agency, Southwest Airlines created dozens of experiences in cities all around the country to celebrate their members, and attract new customers. As the Senior Graphic Designer on the team I helped create the visual brands, and collateral necessary to launch the events.
FLL - Destination Dreamin’
The Destination Dreamin’ event took place in Fort Lauderdale, Florida. It gave people the opportunity to play a giant Plinko game to win miles and membership perks. I worked with our Project Planners, Industrial Designers, and Creative Director to create a visual identity, an event microsite, and print collateral.
San Jose - Eats & Beats
The San Jose Eats and Beats festival brought together 6 bands and chefs to compete against each other to win fans ears and tastebuds. Southwest Airlines customers who qualified were able to vote for one band and one chef. Raffle winners were invited to enjoy a meal prepared by the winning chef, with a live performance by the winning band. I worked to create the visual brand, a microsite, and print collateral.
